Yiyun Matty Zhang

As a UX designer and illustrator, Matty explores how design can contribute to sustainability and circular transition. Her design experience in software R&D and change management has inspired her: complex systems don’t have to be confusing. She uses visual storytelling to bridge that gap, helping teams translate ambitious ideas into clearer canvases and infographics that reveal the logic behind abstract concepts.

Raised in a port city in China and now based in another port city in the Netherlands. When Matty is off-screen in Rotterdam, you’ll likely find her sketching or lost on the dance floor.